Arcadia Scotland

* Please Note: The Lecture for 2 October has been rescheduled for 13 November. We apologize for any inconvenience. We will post the official start time in the near future. Check back soon.

The Edinburgh Center Lecture Series and online webcast continues on 2 October, with Martin Steele (Senior Brand Manager) of Barrs soft drinks : the maker of Scotland's truly iconic non-alcoholic fizzy drink IRN BRU. This talk will be of particular interest to students in marketing, business, and especially those with a focus on the food and drink industry. Its marketing campaigns are not always without controversy.

Day: Thursday, 2 October
Time: 12:15PM (EST)
View the Lecture

"Launched in 1901 in Scotland, IRN-BRU is a carbonated soft drink made to an original secret recipe, which from 1901 has contained 32 flavours. IRN-BRU's unique combination of flavours delivers the brands indescribable and phenomenal taste.

Throughout the years, IRN-BRU's unique and humorous advertising has continued to entertain fans up and down the country and has won the brand many awards, including The Scottish Advertising Awards Grand Prix 2007 for the Snowman Advert.

In the same year, IRN-BRU won several 'Best in the last 21 years awards' including Best Brand, Best Slogan for 'Made in Scotland from Girders', Best Radio Commercial for 'Furry Liquid', Best Poster for 'Bitches' and Best Advertising Campaign in the last 21 years for 'See What IRN-BRU can do for you'."