The Success of the Wine Industry in Italy

Chiara Baldussi Operations Officer


November 7, 2018

Written by Luigi Tocchetti, professor of International Finance in the Arcadia Italy Program

The course of International Finance at Arcadia University in Rome includes a unique, particular sector of the Italian economy: the wine. Typically, investing is not only about capital markets or financial instruments. Most people's assets are diversified and the millennial tradition of wine production in Italy makes it an "investment" in a much broader sense.

The wine industry in Italy most of the time, tells about passion, commitment, success, excellence, and of course... profit and money. And this is why we cover it.

Our excursions have always been a way to meet successful entrepreneurs, companies, and people. All of which have the same passion for wine. Tuscany and Campania have been so far our main regions of interest. With companies like Biondi Santi, Banfi, Marisa Cuomo, Feudi San Gregorio, Mustilli, we've had the chance to see wonderful lands and towns where their precious wines are produced: Ravello, Positano, Amalfi, Montalcino, Pienza, Montepulciano are just a few names.

Stories of success that are worth to tell.


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